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The MaxDiff (Best-Worst Scaling) technique is used to determine the importance/attractiveness of different elements. It may be applied in every situation when from the list of several, a dozen, several dozen, or several hundred options, we want to select those which are the most important, most desirable. Using the MaxDiff technique, we obtain much more accurate results than in the case of declarative measurement based on a rating scale (e.g. five-point).  

The MaxDiff technique is ideal for making a variety of business decisions such as:  

• Selecting the most important brand attributes,  

• Selecting the most attractive additional benefits,  

• Building segmentation based on consumers' needs,  

• Testing ad claims,  

• Product portfolio optimization,  

• Identifying key product features.  

PhD in sociology, expert in market research, especially qualitative.

• In market research industry since 2004. Experience in the research field gathered in leading research companies (Synovate, Ipsos, GfK, Frost & Sullivan) and boutique strategy agencies (CPC, DDB Group).

• Market research leader, experienced in global projects for multiple clients and various industries.

• Qualitative researcher (she managed the qualitative research department at GfK), also familiar with quantitative projects.

• A sociologist with a Ph. D. diploma (University of Social Sciences and Humanities) and a postgraduate diploma in Social Research, University of London. 

• Speaker at 20+ conferences, both in Poland and abroad. Member of European Sociological Association (ESA). Author of a book “New patterns of fatherhood in Poland” (link),  co-author of social research, non-profit projects.  

• Finds satisfaction in analysing and understanding society and trends. Media speaker.

• Passionate about traveling, books, and sports. Deep inside, Italian soul, passionate about Italian language, culture, and cuisine.

PhD in sociology, expert in market research, especially qualitative.

• In market research industry since 2004. Experience in the research field gathered in leading research companies (Synovate, Ipsos, GfK, Frost & Sullivan) and boutique strategy agencies (CPC, DDB Group).

• Market research leader, experienced in global projects for multiple clients and various industries.

• Qualitative researcher (she managed the qualitative research department at GfK), also familiar with quantitative projects.

• A sociologist with a Ph. D. diploma (University of Social Sciences and Humanities) and a postgraduate diploma in Social Research, University of London. 

• Speaker at 20+ conferences, both in Poland and abroad. Member of European Sociological Association (ESA). Author of a book “New patterns of fatherhood in Poland” (link),  co-author of social research, non-profit projects.  

• Finds satisfaction in analysing and understanding society and trends. Media speaker.

• Passionate about traveling, books, and sports. Deep inside, Italian soul, passionate about Italian language, culture, and cuisine.

From a wide range of MaxDiff techniques:  

• Standard MaxDiff,  

• Anchored MaxDiff,  

• Sparse MaxDiff,  

• Express MaxDiff,  

• Bandit MaxDiff,  

• Relevant Items MaxDiff  

we choose the option that will deliver the necessary knowledge most efficiently.  

Take a moment to watch a short Sawtooth Software (software company developing MaxDiff toolkit) video, explaining in a straightforward way  

What Can MaxDiff Best-Worst Scaling Do For You?

Want to talk about the details? Contact us:

Rafał Neska

Partner

+48 728 421 631

rafal.neska@wiserabbit.co

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