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Marta Bierca


Bio Summary

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PhD in sociology, expert in market research.

In market research industry since 2004. Experience in the research field gathered in leading research companies (Synovate, Ipsos, GfK, Frost & Sullivan) and boutique strategy agencies (CPC, DDB Group).

  • Market research leader, experienced in global projects for multiple clients and various industries.
  • Qualitative methodologies expert also fluet in quantitative approaches.
  • A sociologist with a Ph. D. diploma (University of Social Sciences and Humanities, Warsaw) and a postgraduate diploma in Social Research, University of London.
  • Speaker at 20+ conferences. Member of European Sociological Association (ESA). Author of a book “New patterns of fatherhood in Poland” (link),  co-author of social research, non-profit projects
  • Finds satisfaction in analysing and understanding society and trends. Media speaker.
  • Passionate about traveling, books, and sports. Deep inside, Italian soul, passionate about Italian language, culture, and cuisine

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