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Rafał Neska


Bio Summary

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Expert in analytics, Behavioural Economics, and P/L analysis. Advises on product, price, promotion, market segmentation.

In the market research industry since 2002 (previously: Pentor, TNS, GfK). MA in Sociology (University of Warsaw) and MA in Economy (Warsaw School of Economics).

  • He advises in the area of pricing strategy and offer optimization (including NPD).
  • Passionate about Behavioral Economics, especially its practical use in solving pricing challenges, in optimizing Choice Architectures and Consumer Experience.
  • Expert in segmentation: projects aiming not only to support product development and marketing but also personalized CRM communication.
  • Pioneer in implementing cutting-edge pricing research tools (e.g. the ACBC [Adaptive Choice Based Conjoint] and MBC [Menu Based Conjoint]). Co-author of the chapter on price research in the compendium of knowledge about market research (link).
  • Deep down, a highlander and a wild nature enthusiast.

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