Products
BrandSnapShot
A quick, comprehensive market analysis with a multidimensional view of the brand and its customers
“ People build brands the way birds build nests.
Through the straws and scraps they chance upon.”
Jeremy Bullmore
Former long-time CEO of JWT and board advisor at WPP, one of the leading marketing theorists
Need
flexible brand assessment across markets?
What is it?
Brand Snapshot is the most agile and flexible way to assess a brand’s position in the given market.
Single category
Multi-category
Cross-category (Country level, Regional level, Global level)
BrandSnapShot is a perfect choice when you need to
When to use?
Gain a deeper understanding of less familiar markets
Analyze the competitive landscape
Measure the impact of your marketing activities (pre- and post-test)
Continuously track your KPIs and set up ongoing tracking systems
And much more
What we measure?
Is BrandSnapShot right for you?
The strength of consumer preference towards brands (Usage and Consideration)
The key drivers of brand preference (level of Physical and Mental Availability)
- Brand visibility (Salience)
- Consumer understanding/ bond (Relevant)
- Brand dynamism (At the Forefront)
Perception of the brand’s rational and emotional benefits (image dimensions)
The brand's presence in key Category Entry Points
Drawing from the theories of Byron Sharp & Jenny Romaniuk, it adds a powerful perspective that offers fresh insights.
Contact us
Contact us today to see how our research can power your strategy.
