What brings us together is our diversity.
Our team includes people with various skills like Sociologists, Psychologists, Economists, Insights Consultants, Strategists, Data Scientists, Cultural Experts, Futurists, Trend Watchers. It's this mix of talents that makes us special, and we're really proud of our team members.
“ Our greatest strength lies not in individual brilliance, but in our collective ability to transform complex challenges into elegant solutions. ”




Our team

PhD in sociology, expert in qualitative research, in industry since 2004 (Ipsos, GfK, Frost & Sullivan, CPC). Finds satisfaction in understanding society and trends. Media and conference speaker. Deep inside, Italian soul.


Engineer and Sociologist, in MR industry since 2009 (Millward Brown, Frost & Sullivan). Passionate about the digital transformation of market research and global operations. After hours, a big fan of Pho and Ramen soup, passionate about Middle Eastern culture.


A sociologist and economist in one. Expert in advanced analytics, Behavioral Economics, and P&L analysis. Since 2002 (ex: Pentor, TNS, GfK), he has helped businesses refine pricing strategies, optimize products and Choice Architecture. Beyond research, a true highlander at heart, always drawn to wild nature.


A born sociologist and researcher at heart. Deeply immersed in brand strategy and communication territory. Business empathy - an intuitive grasp of clients' research needs - is her second nature as for many years led results-driven teams at Kantar, Millward Brown, Ipsos, and GfK. Endlessly curious about the ever-evolving world and its impact on people. After hours, practices integrative psychotherapy.


A sociologist by education, a researcher, moderator, and manager by experience – and a warrior at heart. Over the years, gained experience both in fieldwork operations and classic researcher-moderator role. Responsible for business development. A fan of raw, unfiltered experiences: hiking through the forest, running in the mountains, or grabbing the ropes on a sailboat.


Historian by education with over a quarter of a century of experience in market research, predominantly quantitative. Specialization: broadly understood explorations, U&A studies across various categories, tracking, and tests: products, packaging, and others.


Cultural researcher and brand strategist, MA Sociology, after postgraduate studies in Art History. In the industry since 2014 (GfK, PwC, NCK), specialized in non-standard qualitative projects, eccentric also in everyday life, night owl.


Consumer insights professional with strong business acumen (since 2007 in market research industry, both agency and client side, across diverse categories). Passionate tabletop and computer gamer.


Data Analyst with an economics background and years of experience in market research. Specializes in survey programming, data collection, processing, and analysis, delivering insightful reports and tables. Passionate about art, traveling, and exploring the beauty of mountains and nature.


Engineer by education, market researcher since 2022. Combines analytical thinking with a fresh perspective on research. Longtime involvement in NGOs, gaining valuable experience in teamwork and leadership. Sports enthusiast, especially on two wheels. Early bird who doesn’t like boredom - always on the move.


Engineer & social psychologist by education, data analyst. In market research since 2008. Experienced in survey programming, data processing and analysis in the FMCG sector and in media usage studies (radio, television). Loving athletics, music, books. I run for years to eat more cookies; I run in the mountains to be closer to nature.

Join our team
We are a team of insight-driven researchers.



