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Whether you're launching new products, exploring customer journeys, or want to understand brand perceptions, we reveal human insights beyond standard data points.
Marta Bierca
Partner & Co-Founder
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Qualitative research
WiseRabbit explores deep consumer motivations, behaviors, and emotions. Our qualitative expertise helps brands understand the "why" behind consumer actions, allowing them to make more informed and effective strategic decisions.
Methodology Benefits
Richer insights
Deep consumer motivations and emotions
Understand the "why" behind customer actions and decisions
Rich insights into customer perceptions
Explore brand positioning and uncover hidden market opportunities
Experiences that can't be captured by numbers alone
Reveal human insights beyond standard data points
Methods
In-depth interviews (IDI)
One-on-one discussions designed to delve deeply into individual thoughts, feelings, and motivations.
Interactive group discussions enabling dynamic interactions that reveal collective opinions and insights.
Focus groups
Ethnography and digital diaries
Observational methods capturing authentic consumer behavior and natural decision-making processes.
Continuous online engagement platforms that provide real-time feedback and deep community-driven insights.
Online insight communities
