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Rafał Neska
Partner & Co-Founder
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Research
Conjoint & MaxDiff Analysis
WiseRabbit specializes in advanced preference analysis techniques, such as Conjoint and MaxDiff, to precisely identify what customers value most, guiding strategic product decisions.
Methodology benefits
Conjoint and MaxDiff tools identify
Consumer priorities and preferences
Precisely identify what customers value most in your products or services
Trade-offs and decision-making patterns
Understand how customers balance competing factors when making choices
Optimal product or service configurations
Guide strategic product decisions with data-driven precision
MaxDiff methodology
MaxDiff Analysis Example
Respondents select the most and least preferred options from each set, allowing researchers to derive preference rankings and importance scores for each attribute.
Conjoint ACBC
Adaptive Choice-Based Conjoint
An Adaptive Choice interview is an interactive experience with questions tailored to each respondent, revealing how people make decisions about complex products and services.
Conjoint ACBC
Adaptive Choice-Based Conjoint
An Adaptive Choice interview is an interactive experience with questions tailored to each respondent, revealing how people make decisions about complex products and services.
Real-World Application
Is conjoint analysis right for you?
Eliminate ambiguity in customer feedback
Clear comparative scaling approach
Precise preference measurements
Perfect for brands seeking to optimize messaging, packaging design, and product features with data-driven precision.
Key Applications
Product and feature prioritization
Identifying and ranking product features based on consumer preference and willingness to pay.
Pricing and market scenario testing
Determining optimal pricing strategies and evaluating potential market responses.
Brand and message optimization
Refining brand positioning and messaging to resonate deeply with target audiences.
