Bank Millennium

Discrete Choice Modelling – case study presented at Data Science Summit

Project Highlights

Inspiring Data Science Summit 2022 is over. We are happy WiseRabbit could talk with Magdalena Jaskóła from Bank Millennium about merger of market research,  human insights, advanced analytics and business. It was great to discuss how market research and conjoint simulations were turned by Bank Millennium into successful retail banking Value Proposition.

Thank you, Data Science Summit for your open-minded approach to human insights.

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