Market Researchers at job market

Project Highlights

WiseRabbit carried out a quantitative study for PTBRiO (Polish Society of Opinion and Market Researchers). In the study, we used one of our favourite research techniques - Conjoint [CBC - Choice Based Conjoint] combined with PSM [Price Sensitivity Measurement - Van Westendorp Pricing Analysis]. The study aimed to estimate the potential of various PTBRiO proposals for members (including determining price sensitivity to the level of contributions).

We are glad that as WiseRabbit we could participate in this very important project for the entire research industry

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