Case Studies

Pet perception and feeding

Project Highlights

The project’s aim was to understand pet owners from 3 countries (Poland, Czech Republic and Lithuania) attitudes to their cats and dogs, explore feeding habits and challenges as well as understand brand images and potential for new product offerings. We conducted N=14 In-Depth Interviews and N=1000 CAWI. The results helped the Client with further fine-tuning the product offer and communication strategy.

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