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Rafał Neska
Partner & Co-Founder
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Usage & Attitude: e-cigarettes
Industry
E-cigarette manufacturer
Quantitative
The project aimed to understand the market of new categories of e-cigarettes and get to know usage patterns, occasions, as well as preferences of users when it comes to products and brands. We conducted over N=1700 CAWI + N=1000 CATI, on smokers and non-smokers population. The results helped the Client with further planning of strategic and tactical activities.
Project Highlights
The project aimed to measure the VOD market by considering such aspects as the number of VOD users, VOD brand awareness and usage, evaluation of VOD platforms, propensity to change, and price sensitivity.
What we did
We conducted over N=2000 CAWI + N=1600 CATI, on 16-70 y.o. population. The results helped the Client to understand the VOD market size, potential sources of business, and future fluctuations, and to solve business challenges.
The results
Our research revealed critical insights about market penetration across demographic segments, identifying underserved populations and growth opportunities. We mapped the competitive landscape, highlighting strengths and vulnerabilities of major platforms based on user sentiment and behavior.
Marta Bierca
Partner & Co-Founder
