Case Studies

Usage & Attitude: 

Project Highlights

The project aimed to understand the market of new categories of e-cigarettes and get to know usage patterns, occasions, as well as preferences of users when it comes to products and brands. We conducted over N=1700 CAWI + N=1000 CATI, on smokers and non-smokers population. The results helped the Client with further planning of strategic and tactical activities.

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